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Macy’s, Where are all the girl balloons?

Update Nov. 24: A great piece, by Lily Blau of the Huffington Post, on the Macy’s Day Parade Petition.

Hardy Girls Healthy Women, founding partner of the SPARK Movement,  wants to give girls the opportunity to see their favorite female characters float through the air at the seasonal Macy’s Day Parade. 

In the 84-year history of the parade, only 8% of all the balloons were of female characters. That’s 10 out of 129! Macy’s has over 3.5million people lining the New York streets to watch the parade and another 50million viewing from home. Don’t the little girls deserve to see themselves reflected in the event?  

Hardy Girls Healthy Women have initiated a petition that asks Macy’s Inc CEO, Terry J. Lundgren, to commit to building an equal number of female characters balloons into the parade line-up. Join the fight for equality. Sign the petition below and text PETITION to 61827. 

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7 Responses to “Macy’s, Where are all the girl balloons?”

  1. Mary Madden says:

    Thank you for taking action!

  2. Alexa Ogno says:

    Hey Macy’s,

    How about some more female balloons? And not ones that are only famous because of the male characters they’re associated with, like Minnie Mouse. For a cartoon character, how about JoJo the Clown or Dora the Explorer or Word Girl? Or a historical figure like Amelia Earhart?

    Thanks,
    Mom to two girls who love the parade and balloons

  3. Shari says:

    how about Juliette Low :)

  4. Rachel says:

    More girls would be good! AG doll characters maybe? My kids love the parade.

  5. Lois-Ann says:

    I support more female characters as well as those of color.

  6. Linsea Stamer says:

    Suggestions: Jane Goodall,Little Lulu,Joan Jett,Sally Ride.

  7. stephanie jones says:

    You should be ashamed of yourselves. How about some powerful female balloons that are not sexualized or infantalized

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