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Join the Keep It Real Challenge!

Keep it Real

We are super excited to announce the launch of our latest campaign, together with Miss Representation, LoveSocial, I Am That Girl, and Endangered Bodies: The Keep It Real Challenge! We were so invigorated by the positive response to SPARK blogger Julia’s petition asking Seventeen Magazine to run one unretouched photo spread per month, but we [...]

Help us SPARK change with You’ve Been SPARK’d!

wherethegirlsat

Last week, we told you about our latest SPARKit: You’ve Been SPARK’d! encourages girls, boys, and adults to talk back to harmful messages they see in advertising and other media (like product packaging in gendered toy aisles!). We’re so excited about this SPARKit that we want to take it even further: think sticky notes in [...]

Women in the World

by Crystal Ogar Over the past weekend I was lucky enough to be a part of the third Women in the World Summit (Stories + Solutions) held in New York City at Lincoln Center, and co-hosted by Tina Brown (editor-in chief of Newsweek & The Daily Beast), Lauren Bush Lauren, Leymah Gbowee, Nizan Guanaes, Jane Harman, [...]

Our letter to LEGO

legoletter

We told you yesterday that we were taking this LEGO business to the next level–and here it is. Yesterday afternoon, LEGO received this letter from us along with a printout of all 47,000 signatures on our petition at the time of the writing. We’re proud of the conversation that we’ve started, and now we want [...]

LEGO: The Good, the Bad, and the Frilly

Lego-boy.girl_-429x550

by Melissa Campbell WOW—more than 48 thousand people have signed on to our petition asking LEGO to rethink the way they market their toys! This is totally amazing and we’re so proud to be launching this incredibly important conversation around gender, development, and play. If you’re tuning into this action-in-process, check out these pieces detailing what our [...]

SPARK on 20/20!

Check out our amazing executive director Dana Edell talking about the sexualization of girls on 20/20 in this clip from Friday, November 25th: We were so excited about her being on the show that we held a livechat at the same time! We hung out with the SPARKteam, our leadership team, and our allies Jaclyn Friedman, Shelby [...]