Melissa Campbell

You'll Have to Kill a Child but at Least You'll Look Good Doing It

by Lilinaz Evans, Georgia Luckhurst, and Melissa Campbell Most people reading this have probably seen all the build-up for the new film in the The Hunger Games series, Catching Fire. The film comes out Friday the 22nd in the US, and in order to promote it, Lionsgate has teamed up with CoverGirl to release the…

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Haters: A Field Guide

by Carmen Rios Your resolution this year should also be your mantra: don’t feed the trolls. A troll is an anonymous person on the Internet seeking to unhinge you, to use the essence of your heart and your spirit against you, and to make you stop what you’re doing. They might do this by derailing…

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Why I Will Never Tell Anyone to “Vote With Your Dollars”

By Melissa Campbell In the ongoing conversation around SPARK’s Seventeen Magazine campaign, I’ve been hearing over and over again my absolute least favorite piece of advice for young people (or any people) who are trying to make a difference in the world: “Vote with your dollars!” I’m not kidding that this is my least favorite…

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LEGO: The Good, the Bad, and the Frilly

by Melissa Campbell WOW—more than 48 thousand people have signed on to our petition asking LEGO to rethink the way they market their toys! This is totally amazing and we’re so proud to be launching this incredibly important conversation around gender, development, and play. If you’re tuning into this action-in-process, check out these pieces detailing what our…

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SPARK on 20/20!

Check out our amazing executive director Dana Edell talking about the sexualization of girls on 20/20 in this clip from Friday, November 25th: We were so excited about her being on the show that we held a livechat at the same time! We hung out with the SPARKteam, our leadership team, and our allies Jaclyn Friedman, Shelby…

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11 Things You Can Do TODAY!

The sexualization of girls in our culture is kind of like a hydra: you get rid of one awful image, product, or advertisement, and six new ones appear in its place. Sometimes it can feel like nothing you do makes a difference—media makers have so much money and power, and maybe you just have an…

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“This is a revolution, and we are its leaders.”

By Melissa Campbell After the first SPARK Summit in October 2010, I wrote that I had never felt camaraderie and companionship like I had at the Summit. I talked about how great it felt to be part of a growing movement, to know that I was not alone, and to see change—to be change. “Make…

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Represent US with Miss Representation

The media doesn’t represent us–so we’re making our own media. We’re sick of media that shows women and girls as weak, catty, looks-obsessed, boy-crazy objects of pleasure, so the SPARKteam is joining Miss Representation in demanding media that fairly, fully, and accurately represents women. For every 1000 videos submitted, the folks at the Miss Representation campaign…

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